Mobile App Development Trends That Are Going To Shape 2016

Over the years, a mobile phone has evolved itself in terms of appearance as well as in terms of functionality. A few years back, the function of a mobile phone was confined to making calls, but today the small device let's us to perform all types of functions with apps and many other functionalities. Every year, the growth of mobile app is determined by a variety of factors; even this year there will be a number of factors that will influence the growth of a mobile app. So, let us see what are those factors.

1. More Focus On The Consumers

Mobiles have changed the way we shop and bank. The experience is entirely different from desktop. The reason why mobile phone usage has emerged over the years is their ability to serve to the requirements of people. In order to create a unique user experience, the first thing that is t be done is to put more focus on the consumers and understand their needs. This should be done by studying analytics or track the data of the customer. Once, you get to know the preferences of the customers, you can then create a cohesive experience for the user. Hence, this year customer focus will be one of the factors to determine the growth of mobile app.

1. Push Notifications Will Rise

This year will witness the emergence of push notifications. Mobile phones are an easy way to increase customer engagement. In fact they help to retain customers. Businesses will be focusing more on creating push notification program that is more personalized. One of the most important determining factors that will decide the fate of a mobile app is the way it is being used by the people. Companies offering mobile application development services are regularly stressing on introducing the push notification system while developing an app.

1. Content Will Be The King

The way you personalize will to a large extent determine the popularity of your mobile app. Managing content in an organized manner, using proper layout formats with the appropriate colors and theme will influence the visibility of a website to a great extent. Most of the marketers have found the more personalized the messaging is, the easier it becomes to reach to their customers. Hence, a rich content becomes an important consideration for a mobile app to be a successful one.

1. Mobile Video To Rule

The number of video literacy is increasing day by day. People are no longer interested to read long articles or brochures. Research suggests that high-quality videos for small screen attract the attention of people and they would like to view videos via the application. Since the video is specially made for small screen devices, it will be the ultimate one to reach the desired target audience.  

Source : articlesbase.com