How Mobile Marketing Drives Branding, Lead Conversion and Sales?

 Ecommerce websites receive nearly 51% of their traffic from mobile devices.

More than 75% mobile users agree to read text messages more readily than emails.

Tablets lead the retail conversion rate at nearly 9% (even more than desktops).

Brands offering amazing mobile experience acquire great opinions from nearly 61% of potential customers.

By the end of 2015, $20 billion spent on mobile marketing in the USA alone will translate to more than $400 billion sales.

That's it! End of the story! And the verdict is that mobile should rule your marketing campaigns. But, why! And, how! Here is a discussion how mobile-based digital marketing strategy is crucial for branding and sales.

Most Amazing Modes of Marketing

Mobile brings onboard different media modes to help brands reach their targets effectively and faster than any other marketing platform. These include:

• Text: Sending text messages via SMS

• Voice: Broadcasting recorded voice messages

• Video: Multi-media messages that incorporate text, images, audio and video

 In addition, mobile marketing involves a variety of techniques which include:

• Mobile Ads: These include banner ads and mobile search ads

• In-app Advertising: Mobile applications host ads that become highly visible

• Mobile Websites: Creating mobile websites help 'mobile-first' audiences to locate brands with ease.

• Location-based: What else than mobile devices will help you target potential buyers near your business location?

And this multimodal approach works for both b2c and b2b marketing.

Here's how each of these mobile marketing techniques bear results:

Personalized Targeting: As a brand owner, you must reach relevant audiences in a personalized manner. Mobile advertising via SMS, along with good marketing management on social media help your targets associate with your brand and the products and services you offer. It involves the highest level of engagement which works round the clock.

Instant Response: Suppose you know from their search histories and shopping behaviors that a few of your potential customers are in your area, you can send them discount coupons and other deals as a part of location-based digital marketing strategy. This has high chances of attracting them to your store. In other words, mobile helps you become opportunist and reward you with power to influence their buying decisions on the spot.

Mobile-driven Offline Buying: More than 80% of mobile owners prefer to make internet searches using their mobile devices. Though, it is not necessary that they make purchase immediately. However, the mobile guides them about the places they may purchase from later. They may visit your store personally or purchase from desktops later on. This trend is quite common in b2b marketing when the buyers need to purchase in bulk.

In-store Assistance: Most of the visitors to your store will carry mobile devices which provide you with another opportunity to let mobile drive lead conversions. QR codes, for example, help customers to get more information about products and brands in the store itself.

There are many more ideas that you are missing on by not investing in mobile marketing management. Start working in this direction as your probable buyers are already searching your presence on mobile.

 

Source : articlesbase.com