Warning – your SEO company could be doing you more harm than good! This is true for a lot of businesses and brands that in turn downplay SEO as a whole. In this case, it's opposite the saying – don't hate the game, hate the player. If your SEO company's methods aren't effective for your Los Angeles business, it's not the SEO game, it's the SEO service provider you're using. If this is the case, you need to find a new one.
Too many businesses and brands are being scammed by mediocre SEO companies. Don't be another statistic. Here are six ways to know if it's time to give your SEO provider the pink slip.
They Have No Evidence to Show
Anyone can talk a good game about what they've done and can do for you, but if the SEO company in question can't put his money where his mouth is, then it's time to move on. Always ask about the methods they utilize to achieve the claims they're promising. Past results and rise in rankings aren't important if they are implementing black hat methods. Don't fret if you're not getting results two, three or even four months down the line. Significant results sometimes aren't seen for six to 12 months because work done for SEO rankings has delayed results.
However, during the first few weeks or months, the following should take place:
- An SEO audit of your website
- Optimization of your site content
- Analysis of your website's link profile
- Content containing links to your site, being published on other websites
They Ask for Nothing
You are the owner of your website, it makes sense you are asked for help during the SEO process. You'll need to grant them access to important areas, including:
- Content management system (CMS)
- Google Webmaster Tools
- Social media accounts
- Google Analytics
They may also ask you about past audits, penalties and work your site has had, along with a list of target keywords you think they should focus on. If they don't ask you for anything and are simply adding backlinks from spammy sites, run for the hills!
They Offer No Recommendations for Improvements
If an SEO company doesn't offer suggestions after reviewing your website and web design, it could mean they don't know what they're doing. It's like a fashion designer looking at a wardrobe of tacky clothes and saying absolutely nothing-- not going to happen!
They Won't Share their Techniques
You have every right to ask SEO companies how they do what they do. After all, you are paying them your hard earned cash to get results. Avoid SEO services that give responses like:
- Our efforts and tactics must remain confidential.
- We aren't permitted to disclose our methods.
- We do a number of things, but we basically optimize your site for Google and other search engines.
Vague answers and evasions should be warning signs of scam artists. True SEO companies utilize white hat SEO practices and are willing and able to clearly explain them. If they don't, it's quite possible they are using black hat techniques that can get your site banned.
Your Rankings Are Dropping
Always keep an eye on your rankings to ensure they are doing better, not worse. If you see your site falling in the ranks, it could be because the SEO firm is employing methods that are penalizing your website.
Your Traffic Come to a Halt
The purpose of SEO services is to help you increase traffic. But if you are seeing the exact opposite, it could be a sign of an algorithmic penalty. This may or may not be due to your SEO company. Ask questions to find out what's happening. You can do this by identifying what changes were made to your site days or weeks before the decline.
Hiring a Top SEO Company
If you've decided to drop your current SEO company, don't give up. There are a number of SEO companies in L.A. that offer great services, including Web design, social media marketing and online reputation management. Ask plenty of questions and ensure you are satisfied with the answers you receive.
Source : articlesbase.com
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