By efficient enquiry management, one means a combination of things first is to ensure that no enquiry goes unattended, and for this it is important to have multiple channel distribution system. When multiple sales executives provided follow-up simultaneously, it automatically means more enquiries will be responded.
Another important factor which ensures efficiency is the elimination of marketing campaigns and efforts not giving a good return on investment. For this constant monitoring of all sources of lead generation is important. This monitoring helps to focus on sources that are showing results and also with the presence of these details more personal follow-up strategy is easy to prepare. With proper follow-up strategy in place, the chances of closing a deal also improve.
Also, to improve the productivity of team members, their active involvement is very important and the system needs to provide them latest updates and give them an overview of the sales pipeline. Maintaining a database of information is crucial for future use purposes. Additional, there is need of a system for nurturing of leads, it is well-known fact that a high percentage of leads are not sales ready. A proper system in place for lead nurturing improves the conversion rate.
All these features are available in online enquiry management system software, it captures enquiries from all possible sources and maintains an always updated database. Further, classification of these enquiries is done on basis of the source which helps in planning a proper follow-up strategy. The information presented also helps in monitoring the performance of different lead generation techniques. The software does an excellent job of maintaining an always updated database, regular backup is ensured to make the system capable of handling all kind of disasters.
The most crucial thing of using software for enquiry management is to give complete focus to the follow-up procedure rather than devoting time to other activities. The manual procedure can often result in accurate results and also involve consumption of time which could easily be saved with automation.
For coaching institutes have multiple branches software needs to have special provision that sorts enquiries as per the branch. This feature may not be present in every software, so before selecting a software, it is always better to check this feature in case you have a coaching institute with multiple branches.
Awapal Solutions provides fully web based educational software, the sales lead management software is integrated part of the products provided by the company it comes with several unique features, multiple branches enquiry management is also supported by this software.
Source : articlesbase.com
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