Businesses aiming to make a distinct image on the mindsets of prospective customers have a more important task at hand: Online Reputation Management. Online reputation management (ORM) makes you look better online. It is the essential personal branding tool of our time. ORM involves pushing old or unwanted content lower in search results iwth the help of creating and sharing new and relevant content. The exercise in not a one time thing and needs regular inputs fro the brands to succeed.Here are few tips which the businesses can practice for a healthy ORM:
Create a presence on all relevant web properties
Creating profiles on Twitter, Facebook, Google+ has become the foundation step of creating online presence. In order to stanbd out and make difference in the industry, brands have to join other social platforms which might be unique to their area on operation.
For many B2B, high-tech and/or professional types of businesses, having executives and employees integrate with LinkedIn may be valuable. For visually-oriented products, using Pinterest, Instagram and Flickr may be needed. And, most businesses will benefit from some number of videos shared through sites such as YouTube and Vimeo.
Don't neglect your Social profiles
Making presence online is paramount in present times. It is important to build upon and nurture your social profiles. Don't restrict to just Facebook. Try combination of various platforms available like pinterest, instagram, twitter youtube to name a few. Just creating social profile sis not enough. Regular engagement in necessary to make a strong brand presence. you don't do this, those accounts may not be strong enough to outrank the postings if someone begins to post negative things. While we don't know precisely how Google and Bing may assess the strength of social media accounts, you can use some independent scoring utilities to assess whether you're achieving growth.
Invest in Blog
Blog is a good investment to reach the customers. It is a trend that readers share and recommend content which create value for the customers. A innovative hack, a new perspective or a new technology, anything related to the domain can interest the customers. Apart from strengthening loyalty, this also helps in gaining the right eyeballs and creating anticipating about the brand.
Don't indulge in online arguments
You can not get rid of criticism. There will be people who would agree with your side of story while others who would not. It is highly recommended to not get suck in to this- even if at times when you may be technically correct. The best approach is to diffuse situations and take communications off line to try to reconcile. Be nicer in your online interactions than you even think you need to be.
Source : articlesbase.com
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