Customers love loyalty marketing programs.
With loyalty programs, brands give users a reason to come back to them again.
According to a report from KiteWheel, 1 in 4 (25 percent) customers feel frustrated when a company doesn't recognize them as a past or current customer.
So, if you reach the people via mobiles, you show them that you care and you gain tremendous loyalty.
The KiteWheel report also highlights that businesses should design their loyalty programs according to the 'wants of customers'.
Now let's see what brands can include in loyalty programs (according to the wants of customers) using mobile automation!
1. Thank You Note – Thank you notes strengthen your relationship with your audience. Who in this world wouldn't like to receive a thank you??? None, I guess!!
These notes are also a great way to show your appreciation and make your users feel extra special. They can keep these notes stored in their inboxes, it will also increase your brand value, brand recall and recognition rate.
2. Offers & Discounts –They not only help in attracting massive users but also help in increasing sales and improving retention. Sending discounts and coupons to customers on their mobiles encourages them to buy your product/service. Everyone loves to save money, and when you give this chance, people will surely be getting attracted towards your brand more than ever.
3.Special Events – You need to show that you care & value your consumers by acknowledging special events of their lives, like, birthdays, membership anniversary, Christmas, New Years, etc. People love when a brand genuinely cares for them and makes an effort on their special day to create an extraordinary experience. So, send them greetings, make them feel special, and enhance customer loyalty.
Many mobile automation services are changing the dynamics of mobile marketing like never before. Few of them are video advertising, moLotus, in-app advertising.
Video Advertising – With the advancement in mobile and internet, the rise in video as a tool has been grown tremendously. People love receiving videos on mobiles. So, this is a good way to attract customers and enhance loyalty.
moLotus - It is undoubtedly a very effective platform to reach customers with personalized greetings, offers and coupons. moLotus has benefited many renowned brands like Panasonic & Proton in Malaysia.
Especially in this festive season, you can use moLotus to send rich multimedia greetings directly to the phones of customers and clients. Despite of creating a stellar customer experience, moLotus also helps in generating high revenues, cross-sell, up-sell and maximizing customer loyalty.
In app advertising – Ad which appears within an app is called in app advertising. Since everyone is on phone these days, this is a very good way to catch attention.
Benefits of Mobile Automation for Businesses
- Customer Loyalty
- High Revenues
- Cost effectiveness
- Customer satisfaction & delight
- Higher visibility and higher response
Spend more money on your loyalty programs.
Don't you think it's your time now to use mobile automation services for your loyalty programs? GIVE IT A THOUGHT SOON!!!
Source : articlesbase.com
0 comments:
Post a Comment