Digital Marketing - Modern Marketing Strategy

Face of marketing has changed with the evolution of internet. It is not the same marketing which used to be in old days, methods of marketing have changed. There was time when marketing was primarily done through print media. Penetration of television in household changed that scenario and shifted balance towards television advertisement. Print media like magazines and newspapers along with television dominated an era of marketing. Pamphlets, holding boards were also used by many marketing companies for marketing of their products, particularly in villages. 

Nobody would have imagined, that time will come when even a astrologer would be using Google for marketing and advertisement. Internet and mobile are new tools of marketing. These methods are gaining popularity among masses day by day. You can't think of running a business successfully if you are immune to Digital Marketing Services. As it is a new and growing field, so there are not many companies that are having expertise in this field. Strategies of Digital Marketing Company are evolving with dynamics of market.  This term is used for set of marketing methods which are correlated to each other. Digital Marketing Service consists of different methods like Search Engine Optimization (SEO), SMO, Pay Par Click Campaign, SMS Marketing, Email Marketing, Blogging, Micro Blogging and Article Submission. Every company want to be in top search result on Google and other search engines like bing and yahoo. Each Company has its own strategy for Digital Marketing. As it is still a nascent field so many companies do not have necessary tools and methods to executive their Digital Marketing efficiently. Digital Marketing is not limited to corporate house and big companies even individual professionals like Doctors, janampatri astrologer, Image Consultant, C.A. and other professional experts are using it effectively. Marketing through digital medium for Gurgaon or Delhi NCR Company is equally important as that of companies of New York or England or France. There are many companies and products which you might have not seen on newspaper and television advertisement. These companies and products use internet and mobile for their advertisement. Some of the famous brands like Ola cabs, Airbnb, Gurukulconnect, Google, mytoli are famous only because of Digital medium presence. Many of such companies becomes billions dollars companies in short span of time. All these companies had vision and right approach for Digital Marketing. So a powerful and efficient Digital Marketing approach is need of hour for a successful and growing business. Time has come when everybody from individual to big companies have to rethink about their marketing strategy.

Source : articlesbase.com