Consumers, these days, are showing an affinity towards mobile advertising because of many factors, including, personalization, interactivity and ubiquity.
As mobile advertising is booming, it's imperative to understand what kind of mobile advertising methods attract users the most!
- 1. Contextual Targeting
Consumers love ads based on their identity, demo and their contextual interests. These ads work really well for the customers as well as marketers.
Contextual ads overpowered the US Google display ads as they saw a click-through rate 0.05% higher than them, according to a report.
These ads are automatically selected based on the user's identity.
- 2. Mobile Coupons On Mobiles
According to a recent report, 44% consumers like receiving coupons on their phones.
This is by far the best way to attract, engage and increase your customer base.
Companies can send coupons to people who have no idea about their brand to increase awareness, and also to the existing customers to remind them their existence.
Coupons are a great way to enhance loyalty and build a positive reputation in customer's mind. If your customers are happy and satisfied, they will recommend your brand to others and will also engage with you on Social Media. Thus, providing coupons on mobiles can create a trustworthy and impactful relationship between you and customers.
- 3. Consumers Respond Better To Visual Content
Video, as a tool, is rising in the context of mobile advertising. The popularity of platforms like Vine, Instagram, moLotus can be considered towards the growth of this trend.
People love receiving videos on their small screens rather than desktops, and they tend to share it with others if the video content is unique, relevant and engaging. Also, video has a direct impact on the sales. Recent stats show that 73% people show their interest in purchasing when they see a brand's video on phone.
- 4. Automated, Interactive & Personalized Mobile Platforms
A stellar customer experience is all what makes personalized platforms so popular. People love these platforms because of their ability to engage and interact with users.
The key contributors to this rising trend of personalization are platforms like moLotus, MobilePush, Leanplum, etc.
In this exponentially growing mobile advertising world, moLotus helps brands to grow their business with its easy usage and direct & personalized approach. Brands can use this automated platform to send heartfelt & personalized multimedia greetings, coupons directly to customer's phone.
With moLotus personalization and interaction, brands can generate huge revenues, create rich media customer experience, increase brand value and save huge manpower expenses. Reputed brands like Panasonic, Proton are using this service and gaining enormous benefits.
MobilePush
Another platform to engage users via personalization is MobilePush. With the usage of this service, brands can push messages that are personalized and targeted (based on the user's preference). Brands can manage apps across Android and IOS with this platform.
Leanplum
Brands can form meaningful experiences for its users with this mobile marketing automation platform. Top brands are using this platform to create everlasting relationships with the customers.
Hence, the responsiveness to mobile marketing is increasing with all these methods, and brands must leverage them to engage more users.
Source : articlesbase.com
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