You'll need to ensure that your business card is consistent with all the other marketing material you use, such as letterheads and logos. This is a real help to get people to remember your brand, and has proven to generate new business. You could even consider adding the logos of other business organisations that you may be linked with – this adds to your credibility. Include any website addresses on your card as well as your email address.
Don't forget to add your unique selling proposition on your card (known as USP) – this will set you apart from the competition and encourage prospective customers to contact you. You could even add a discount code and consider putting a calendar or schedule on the back of the card for additional interest. There are a range of magnetic business cards also readily available which can be stuck to filing cabinets or home appliances, a constant reminder of your services.
Remember that your card ideally needs to measure up to your business plan, and so must be effective in realising your goals. A card that multi-tasks is a real conversation piece, so design your card to be engaging, amusing or interesting!
You may want to add your photograph to the card so that people can put a face to your name. This has been known to increase your likeability factor as well as adding to the familiarity of your company brand. It also makes your card instantly recognisable.
Get Your Business Cards Printed ProfessionallyIt's essential that you get your business cards printed professionally to ensure that your unique custom card is durable with a speciality finish. So if you want printing in Richmond to be done correctly you need to make sure that you choose a reputable company. You'll be able to opt for the quality you want with the addition of your own texts, images and logos, or get a graphic design expert to do all the work for you.
Remember that first impressions are crucial so you need your business card to look as neat and professional as it can be. This small card could be one of the most powerful advertising tools in which you can invest!
How To Use Your Business Card To Attract New CustomersOnce your cards are ready you need to use them at every opportunity. Make sure you have a constant supply with you at all times as you never know when a business venture may happen! It's a good idea to keep them in a sturdy wallet or folder to stop them from getting damaged – they need to look pristine, a creased card will only get a negative response.
With every piece of correspondence you send include at least one of your cards. This encourages the recipient to give them out- do the same on a personal level. Ask your contacts to distribute them to others, ever increasing your business awareness within the community. Visit your local shops, schools, libraries and supermarkets and ask to display your cards on their notice boards.
Consider each person that you meet during the course of your working day a new contact. If you're working alongside other professional such as painters or builders, suggest you exchange business cards to get prospective new clients. You can easily use your card as an introduction to any conversation and then follow up with a later call.
Bear in mind that with every card you give out you're getting your name into the business sector. Don't be shy at handing them out at social events, conventions and trade shows. If you're attending International meetings and events to promote your cause, then consider having the host language printed on the one side of your card – it shows just how much you want to communicate with any new clients. Wherever you leave your business card make sure you're taking the maximum advantage of its full potential!
You're ready – so get printing in Richmond today.
Source : articlesbase.com
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