How to Offer a Link Exchange to Increase Your Backlinks

Backlinks! Traffic! Leads! Conversions! These are and always will be prevailing topic in the internet marketing landscape.

Among them, the backlinks are the most significant metrics of the Google. "Google loves you when everyone else loves you."-A famous statement in the digital marketing or the SEO procedure.  So, gratify Google and acquire the maximum quality backlinks from the authorized websites. The King of all the search engines, Google focuses on the amount and quality of backlinks you have directed to your website.

It is as simple as pie that more the backlinks you will acquire, the more Google will recognize your website on the SERP (Search Engine Result Page). Well! It is the golden outcome for you. So, to achieve this, you have to adopt some effective measures that assist you in building your reputation, name and fame in the current hard-hitting environment. And, to keep your services reach to your customer before your competitors, BACKLINKS ARE ESSENTIAL.

You just need to adopt the right approach to gain as many as backlinks for your website. Then, why does Link Exchange exist?

Guys, no need to be perturbed. Link Exchange is the straightforward practice of exchanging the links/URL between the two websites. It simply defines give-and-take tactic. However, be cautious. The search engines have become smarter day-by-day and detect the shady linking schemes. You just need to concentrate while choosing the right way for the link exchange.

Here are some techniques through which you can offer the link exchange to other websites.

1. 1.      Guest Blogging

• Initiating contact:

 Start with the cordial and formal conversation. Remember, first impression is the last impression. Send either the generic mail to the website owner or use the contact form on the specific site. It is the first step to make a relationship with them with the simple, professional & somewhat personalized mail. All the very best. This is the beginning and the best is yet to come.  

 

• Guest post:

It might be the second step after commencing the contact through the mail. After some days, adopt the guest post step. It also embraces the professional mail. Your mail embraces of 2-3 paragraphs. The first one is to convince the website owner that you both have some analogies. The second one is to correlate yours and their's audience. And, the last para is to ask them whether they are interested in publishing your blog and exchanging the links or URLs. The language should be polite and professional.

 

1. 2.      Directory Submission:

There are different types of directories on the web. Some offer the link exchange aspect, whereas some not. The directory submission is a simple technique to procure the backlinks by submitting your website to the specific directory. Wait! Don't be in a hurry. You have to discover which directory provides the link exchange attribute. And, then start your contribution to the corresponding directory.

 

1. 3.      Link Exchange Forums:

Same as the directories, the forums are also segmented into the ones which offer the link exchange option and the others just proffer the backlinks. Actually, the forums are the greatest alternatives for the discussions, debates or conferences. As per my own concern, they are the most professional choice to get the backlinks and also for the link exchange.

 

Conclusion

The link exchange is not the brand new in the search engine optimization procedure. It is one of the gray techniques in link building process. But, yeah, IT HAS PROS too. 

Source : articlesbase.com