Social Media is an undisputed medium to jump over the margin you have set for your marketing goals. Increasing number of businesses and brands are using it throughout the length and breadth of their marketing strategies. However, there is a surprising growth in legal issues emerging out of mishandling of social networks. It has so been recorded that companies have lost their hard earned holding due to serious issues in Social Media. The recent DiGiorno stunt with #WhyIstayed shook the world and sent out shivers to the spines of many. So, in a nutshell, Social Media if not managed properly can turn out to be devastation. Guess, advanced and premium social media management dashboards can fix them to a length. But we'll take on it later in the article, for now, we are going to say you why a planned and written Social Media Policy is a must have for any business.
But we'll take on it later in the article, for now, we are going to say you why a planned and written Social Media Policy is a must have for any business.
<!--[if !supportLists]-->· <!--[endif]-->Employee might happen to reveal your company confidential information in a blog post or a social media post that can get exposed to millions of viewers.
<!--[if !supportLists]-->· <!--[endif]-->Employees might happen to send out negative comments regarding your business or your approach to employee management inside business.
<!--[if !supportLists]-->· <!--[endif]-->Employees might post objectionable contents on social media that can ruin your image as a brand.
<!--[if !supportLists]-->· <!--[endif]-->Employees can post personal information on your business networks, by mistake.
<!--[if !supportLists]-->· <!--[endif]-->Employees, affiliates and business sponsors can put your business into serious liabilities by disclosing the information related to your products and services without knowing the employment relationship.
How can a Social Media policy help?
Considering these are few instances that can befall upon your yearlong efforts, you must have a strong and rigid Social Media Policy. A written and legal approach towards having a Social media policy can detain your employees from creating nuisance over social network and also, it can form the basis of terminating employees from their post when any of such occurrences arises.
What should the policy actually contain in it?
<!--[if !supportLists]-->· <!--[endif]-->Practical guidelines for employees, affiliates and sponsors to follow before undertaking the Social Media Management responsibilty.
<!--[if !supportLists]-->· <!--[endif]-->Strict inclusion of penalties or other lawful acts when any f such mishandlings are encountered.
<!--[if !supportLists]-->· <!--[endif]-->The policy should stringently mention the platforms and medias where the employees are not supposed to disclose your holdings.
<!--[if !supportLists]-->· <!--[endif]-->A confidentiality Statement or a Non-disclosure Agreement (NDA) should be one of the most definitive points.
<!--[if !supportLists]-->· <!--[endif]-->Endorsements should never be done without use of disclamations.
<!--[if !supportLists]-->· <!--[endif]-->Restricting employees from using company logo and tagline in their personal blogs.
<!--[if !supportLists]-->· <!--[endif]-->All social media posts and promotional materials should not violate privacy laws, copyright or be defamatory.
How Social Media Management Dashboards can rescue?
<!--[if !supportLists]-->· <!--[endif]-->A social media tool has limited access for different users as set by the administrator ensuring an employer to give access to only those who deserve and are trusted.
<!--[if !supportLists]-->· <!--[endif]-->Intelligent negative comment detectors in the latest social media tools helps you track through negative posts and comments every 30 minutes. This ensures your image is unruffled.
<!--[if !supportLists]-->· <!--[endif]-->Social Media Management Dashboards can scour through the entire web space to look for your Brand mentions that narrows out your search on whether or not any negative mentioning is done.
Source : articlesbase.com
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