The effective SEO practices have changed seismically during past decade because of Google's unabated mission to improve the users' experience. Numbers of SEO Services Providers still follow the traditional route to drive the traffic but with very little gain in search results ranking. It is a loss for all- web owners, SEO Company and the users. When everyone appreciates Google's efforts to deliver the best information with least clicks, we should also join the mission to deliver ultimate surfing experience to each user.
New Laws 2014-2015 SEO Consultant Must Know and Follow:
Google released numbers of algorithm updates during 2014 and 2015 that transformed the search engine optimization methodology to progress safe in 2016. Here, I list some most shaking SEO algorithms updates:
*Page Layout -3 (February 6, 2014 - To punish the web pages with too many advertisements.
*Payday Loan 2.0 (May 16, 2014) - Unrelated to Panda or Penguin algorithm updates; it targets "spammy queries" (https://youtu.be/xQmQeKU25zg ).
*Panda 4.0 (May 19, 2014) - It targets websites with poor quality content.
*Pigeon (July 24, 2014) - It is intended to provide more relevant, accurate and useful local search results.
*Mobilegeddon (April 22, 2015) - It is intended to prefer mobile friendly websites in search results.
*RankBrain (October 26, 2015) - It involves artificial intelligence (AI Machines) to fix the search results ranking.
What You Should Imbed Into SEO Strategy For 2016:
It is certain to witness more aggressive competition in 2016 and ahead; so, you need to take on a different route to secure and improve our business ranking in search results. Before diving deep in to the SEO pool, you should put on all the essentials to have a safe and smooth swim. What are those essentials that will help you improve search results ranking in 2016 and after?
You should emphasize upon the content quality; it should be fresh, unique, keywords enriched, media supported, data oriented, users' centric, trend oriented, informing, engaging and inviting to act. The long tail keywords, local words, phrases, synonyms are going to help you rank better even if these are not much in demand at Google AdWords. The website should be mobile friendly as well as it should appear same on different devices with different screen pixels. If your website carries too many advertisements, you should drop some of these to make it light. The link building in search engine optimization still has its own importance but it should be purposeful, authentic, genuine and relevant. Social media optimization (SMO) is going to be the king maker in the coming years; so, you should create and develop active business community on different social media platforms to help you rank better by strengthening your brand and online reputation.
Source : articlesbase.com
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