If you're all set to make an animated then your chances are your new product must sure be an exciting one. You're probably convinced that once the world hears about your latest technology they'll get as excited about it as you are. But here's a small fact that we would like you to know. People don't really care about how your product functions or infact what your product at all - , especially if you're a startup whom they've never heard of before. What they really care about is themselves. So your explainer video for startup should always be about them, "the people" and never about the product.Want to know how you do that?Whom are you making the product for? Real people right? People with emotions. Tastes, and most importantly with very little memory power! Look at things from their perspective and focus and talk about that parts of your offering that has a place in their world.They will only make a purchase only when they emotionally connect and reason things logically. If explainer video you create manages to bring out their emotion in an entertaining and creative way then consider the task done. What this also leads to is brand recognition. Try as much to resist the urge of talking more about the product and instead try to tell the story from the user's perspective. And this is the secret behind an effective explainer video for startup.Next, try to keep it short. As mentioned above, audiences have very little attention span so making an explainer video that exceeds two minutes time might kill the whole campaign. If possible, sometimes even a 30 seconds video can do the trick and convey the message perfectly.
Now, coming to the main hero of the video - the message! The main concept, the whole idea behind creating a video. Remember never let your message get diluted. It may feel like giving out more positive details in the video is a good thing. It's NOT! There's no way the audiences will be more impressed or likely that they'll be your customers. Actually it's quite the opposite of this. Your viewers are busy. State the solution to the problem that your product is addressing in the first 10 - 15 seconds and keep it very simple. So that even if the viewer decides to axe your video, chances are they'll catch the message within the first few seconds they watch the video. Don't waste time of features that interest you more than them. Talk to your potential customers in your explainer video for startups about the things that they're interested in the most of them.
Source : articlesbase.com
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