With the rise of internet marketing and business, the importance of a website – a virtual face of the company – needs no separate mention. However, since its inception, it has undergone a huge evolution with constant changes taking place. It is this trend that requires your business to keep up to, so that it is able to impress the potential customers.
How it had been in 2015?
But, before knowing the trends and designs of websites that are going to rule the year 2016, you need to look back to the year 2015 and how it has been.
- More people are leaning towards using mobile devices and internet. More leads have been generated over smartphones and other mobile devices than in desktops. 4 out of 5 customers are shopping through mobile devices.
- Still, only 18% small scale business websites use responsive designs.
- More importance has been given to fast loading of the pages. Users want the pages to be loaded in less than 2 seconds.
Top trends in 2016:
1. Video header backgrounds:
The use of bold and large images is no longer considered great as backgrounds. Video backgrounds are gradually coming into existence and they are successful in keeping the audience fixed to the site for longer. Simple and broad images are stagnant. Moving images and short videos that convey a relative story is more interactive and serves an even better purpose.
2. Horizontal layout:
Throughout the year 2015, parallax scrolling or scrolling down has been greatly popular. But that has gradually faded away towards the New Year. What has been more interactive as a New Year website design trend is horizontal scrolling.
3. Card based website design:
A great interactive website design that came into use and became popular through Pinterest is the card based website design. More and more businesses, especially the online shopping stores, ecommerce sites and even online magazines are adopting this card based website design. Not just this trend, but the website designers are also experimenting with the shape, size and animation of the design, to make it even more interactive.
4. Illustrations that are attractive:
Small businesses are always in search for or on the verge of trying something new that will make them stand separately in the crowd. If this is what you are looking for, you need to choose the funny and adorable illustrations. These are adorable and are more effective in keeping your customers engaged to the site. However, it is indeed a bit more expensive to create easy-to-understand animations and illustrations.
5. Slides in a new light:
Although a number of alternatives have come into existence and is becoming popular in the year 2016, slides are not going away soon. It is the best way to present pieces of information one after the other. If you are choosing this slide based website designing strategy, try to add something innovative and new to make it more attractive, so that visitors spend more time at your site.
Source : articlesbase.com
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