Social Media Marketing

At first, the Social Media Marketing is divided into two factions. Social networking sites where you can connect with others and get to position yourself as an expert in your niche, create their own brand, create a great custom profile, add "friends" join or create "Groups", comments, messages, add images, videos and other media, etc., and the sites link building - where you can perform publishing content - create your blog, post articles, photos, videos, and sometimes offer the people the option of voting content positively or negatively.

There were a lot of 'social networks' between people (at least not at first) sites link building, and the main attraction of these sites was the quality content. Also, in a social networking site, you can create a rich profile, complete, but a site link building, you have a great opportunity to customize their profile.

That was the beginning. Now, you can have a Facebook fanpage, which combines the benefits of a construction site links to a successful social network, all in one package, and best of all, you can have all you want FanPage in every niche market you want.

Why is it so important Facebook in Social Media Marketing?

Because recently, Facebook has passed the barrier of 1,150 million active users. On average, at least half of those users log in daily. The average number of friends who own each of these users is 130, and even more surprising is that all those users, spend over 500 billion minutes per month on the network connected, that should answer the question we We posed at the beginning of this paragraph.

Groups or FanPage

Well, the answer to this question is really obvious, but it's good to have an explanation of the differences, because each has its own functions.

The best description I've seen is from Mashable:

"The groups are excellent for the organization on a personal level and for smaller scale interaction around a cause. The FanPage are better for brands, businesses, bands, movies or celebrities who want to interact with their fans and customers without they need to be connected to your personal account, and can exceed 5,000 friends and fans.

So what exactly are FanPage?

According to the manual pages of Facebook - which can be downloaded and used for guidance in setting up their fan pages - These are added to the medium of Facebook for businesses, organizations, groups and celebrities can stay in touch with fans at "an official, public manner."

For us, the key word here is "business" as when a fan page is used for a key or a specific niche product word, that is our business.

With a strong focus on a keyword FanPage, you will be quickly indexed by search engines. Your FanPage allow you to be recognized as an expert in your niche with exposure to perhaps thousands of people every day, build your list, generating traffic to their blogs or websites, and much, much more.

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Source : articlesbase.com