The growing popularity of the Internet, smartphones, and digital media provides opportunities for a company to not only use fragmented new-age marketing effectively to promote existing products, but also to come up with innovative business models where product demo, customer acquisition, and order fulfillment can also take place online.
Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the Internet to engage with customers (e.g., computers, tablets, and smartphones). These include activities related to creating and managing effective websites and mobile apps as well as promoting a company's products and brand through various online channels that help meet marketing objectives. Some of the tools pertaining to Digital Marketing include Search Engine Optimization, Search Engine Marketing, Mobile Device Marketing, Social Media Marketing, and E-mail Marketing. This Aspect also demonstrates how an effective Digital Marketing Strategy can be a force multiplier for the other Sales and Marketing Aspects.
Digital Marketing is a vast and constantly changing marketing channel. The challenge for most digital marketers is not only to stay abreast of what their competitors are doing, but also to remain aware of advancements in technology and of changes in consumer use of technology. As new technology is introduced and old technology becomes obsolete, marketers must adapt to changing trends in the market, technology, and consumer behavior in order to be successful in their digital marketing efforts.
Setting the strategy for Digital Marketing requires constant and continuous collaboration and communication with other departments, functional areas, and business units, as well as other stakeholders including senior management and partners. The processes associated with establishing a Digital Marketing Strategy include gaining an understanding of the specific targets that this Aspect of Marketing must achieve in order to contribute to the successful attainment of overall marketing objectives; recognizing and evaluating the various digital marketing channels and options that digital media offers; building or acquiring the needed expertise and establishing a strong digital presence; optimizing each of these channels to ensure maximum reach; building good customer relationships; and establishing and protecting a strong reputation in the chosen markets.
SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization's products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. Visit SMstudy.com for more details.
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