Impact of Google Penguin on SEO

Google Penguin:

It is an updated version of Google algorithm which is released to provide better and relevant search results to people in order to get higher rank in the biggest competitive world of search engine optimization (SEO). This release blocks the sites that violates the rules of Google Webmaster and provide users with irrelevant data or links.

Purpose:

The main purpose of Google Penguin is to eliminate the websites that are not providing better quality data or contents and their only purpose is to make money to be successful in the target market. This penguin update provides relevant data by blocking the sites that are using black-hat tactics and violating the rules of Google's Webmaster by using poor quality data/links, paid links, repetitive keywords etc. And it appreciates the sites that are providing most accurate and relevant data to users. Moreover, it was designed to defend the SEOs and visitors from the sites which are practicing black-hat tactics and was also designed to improve the quality or performance of links provided to the users.

Positive impact:

The Penguin update of Google has changed the biggest world of SEO for making progress in this industry.

 Some positive benefits or impacts of this update on SEO are given below:

• Before Penguin, websites were free to provide spam links, use black-hat tactics and also provide irrelevant data to visitors and SEOs. Google always warned these sites that don't violate the policies of Google guidelines but they ignore all these warnings and continue their work. Then Penguin came and now Google has the ability to enforce their policies and guidelines on those sites.
• This update has eliminated the websites that are using black-hat strategies for link building and enables the sites to build natural and valuable links with hard work, without using any shortcut for building them. Now, creating thousands of irrelevant links is impossible.
• Penguin encourages and rewards the websites which are providing relevant and valuable data/links to their users and SEO that helps them to grow in the target market.
• Now, it is easy to penalties the websites in less time that are providing low quality contents to visitors and SEOs.

Negative impacts:     

• While, Penguin has blocked the sites which are using black-hat techniques to get high rank in the industry of SEO but it is also imposing some negative impacts on someone's business.
• Small or online business owners that have no more resources to compete with the target market in this competitive world of SEO are affecting by Penguin. As a result, the large amount of crowd of visitors is losing to their websites.
• Due to this penguin update, many sites are trying to put their competitors in trouble or removing from index of Google, by building black-hat links to their sites instead of improving their own performance in the target market to be successful.

 

 

 

Source : articlesbase.com