How to bring down Bounce Rate to boost SEO?

Search Engine Optimisation is very important to grab traffic to your website. There are various factors which effect sites ranking. One of such factor is Bounce rate.

 

Lets see how Google Analytics calculate Bounce rate:

Bounce rate of a web page= total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period)

Here, Bounces is the number of single page visits resulting from the page and Entrances is the number of times visitors entered you site on the page.

Bounce rate of a website = total number of bounces across all the pages on the website (in a given time period) / total number of entrances across all the pages on the website (in the same time period)

Optimise your Content Fruitfully. We should optimise content on our website fruitfully. We should try to optimise our site only for exact keywords. A user searching for a content on search engine should find find exact content on your website. If else, he would bounce back from your website.

Optimise your site for Mobile. These days people are browsing more on Mobile devices. So our website should be optimised for mobile. Traffic from a mobile should have good user experience. Otherwise they'll bounce back.

Good Page Speed is an important factor. If a page loads very slow, then user will find difficult to engage with your website. No one waits for a long time. So our website should have good page speed.

Optimised Images. Images on a website should be optimised so that it don't take much time to load your pages.

When we reduce a sites bounce rate, it would help us to get higher rank position in google listing. 

 

Refer:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site.

 

 

Source : articlesbase.com