Employer Branding in the mobile era

An organization is as strong as its employees. This is the cardinal principle for any organization that needs to thrive in business. So, emphasis needs to be on talent acquisition for businesses to succeed. Having said that, the dynamics of businesses demand different types of workforce. There are periods when companies are only searching for cheap labor, and there are other times when only skilled manpower is preferred.

 

Whatever be the situation, any company wishes to get quality hires that resonate with the business goals. But, how to get quality hires is the million dollar question. Experts who conduct research on the emerging trends of staffing and recruitment constantly study and suggest new methods for companies to adopt and get quality hires.

 

With positive sentiments in the market, organizations look for rapid growth that is sustainable. This not only means investments in business, it also means investments in manpower. To attract this manpower companies go all out and develop a comprehensive employer brand.

 

Employer branding is a trend that is quickly catching pace in India. It is the process of branding a company as the desired employer. It is the reputation of a company as an employer. Portraying a company as a great place to work both in the minds of the current employees, clients, customers, and passive and active candidates creates aspirations among key stakeholders. This generates a desire to be associated with the said company.

 

Companies who have successfully branded themselves have found renewed interest in their employee referral programs. This is a positive outcome as another staffing trend for the coming year suggests that employee referral programs are key to attract quality hires.

 

Employer branding involves much more than creating an exterior aura. It involves the company culture and the work environment along with all the other added perks an employee gets. Defining employer branding Simon Barrow and Tim Ambler said that it is a package of functional, economic and psychological benefits provided by employment, and identified with the employing company.

 

Earning a positive employer brand is time consuming, but would certainly ensure getting quality hires. While a company takes measures to improve all the aspects of employment experience, it can also use technology to get quality hires. Usage of mobile recruitment, usage of social media, and other networks for recruitment are currently the most sought after means.

 

Among these, mobile recruitment is something that has caught the fancy of many companies. With the usage of a mobile application called the staffing app, recruiters have not only reduced the cost of hire, they have even accelerated the process of hiring.

 

The manpower staffing application is a free to download app that links both companies and job seekers. The companies post their jobs on the app, and the job seekers who have downloaded this app would apply for them. The advantage of this system is the ease of usage, more reach to talent, and lesser process time.

 

So, it is not only important for companies to go for employer brand management, it is also important that a company uses technology to get quality hires.

Source : articlesbase.com