Some of the proven strategies are given below.
1. Design Content Gateways
Find out your most trafficked page; let it be your home page or landing page or any other page. Turn that page into a gateway. This will increase your chance of getting more email ids.
2. Add a comment section
A great content will invite more people to read and comment on it which is followed by entering their emails. A WordPress website will make things easier with its various plug-ins, and this will also help you add a subscription option.
3. LightBoxes
Even though it is looked down upon by some marketers, it is advantageous in growing your email list. These pop-ups will not affect bounce rate, but increase subscription rate. Try different types of options like personalized, incentivized, discount tabs etc.
4. Heat Maps to Get More Sign ups
A heat map shows the hot areas in your website where most of the clicks happen. It also shows the cold areas where there is practically no click at all. Use a heat map to locate the hottest area where you can provide the sign-up form. It can be an image, link or content. Place the sign-up form in the right point to catch more attention and clicks
5. Incorporate Video to Your Website
People are reluctant to read more. They want to get more information in less time. Video will serve the purpose. You can put your opt-in right under it to increase the chance of signing up. You will see the doubling of your subscribers.
6. Give Specific Call to Action
If you have different products or services, give specific call to action for each one. Check the product or service that the users sign up, and based on that, you can target the email content. This will enhance engagement.
7. Keep Call to Action Visible All the Time for the Visitor
There should be call to action in each page to prompt the user to sign up.
8. Mobile Friendliness
Since mobiles have surpassed desktop and laptops, it is the need of the day to optimize your sign up form for mobile users. The screen being smaller, minimize the various fields of your sign up form, but you can add a big CTA button to catch attention.
Your business growth is in proportion to your email list growth. According to the report of eMarketer, emails can convert 3X higher than social media. But it is not an easy task to get many emails. You have to craft smart strategies for this purpose
Source : articlesbase.com
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