Pay Per Click – or PPC - can be tricky, especially if you've just started out with your business or you're looking for new ways to promote your brand online. In order to get the most out of PPC, you will normally need training which can be time consuming and a little complicated. To start off with, you need to create a strategy and work out how you're going to measure your success as accurately as possible. First of all, you need keywords which relate to the most popular products or services that your business has to offer. So, for example, if you own a gift shop you could choose 'birthday cards' or 'wrapping paper' as a search term that your target market would use to find you. Sounds simple enough so far? We're just getting started! To help you get on track, Zebra have everything you need from full PPC training so you can manage your own account, or we're on hand to offer support whenever you need it if you find yourself a bit stuck. We can offer in-depth keyword research and PPC strategy definition which will tell you the popularity of certain keywords surrounding your business, the average cost-per-click and the competition for that particular search term. PPC is a great way to help you find out what works for your business and give you some deeper insight into what your customers want. If this sounds like something that would be useful to you, the team at Zebra offer full PPC Management, so contact Zebra today to discuss your options. If you'd rather free up some time, you can even leave it to us and we'll even manage your whole account for you!

If you're looking for a full digital makeover and you want a fresh new domain name for your website, now is your chance to get creative! 'The powers that be' have expanded the Top Level Domains to cover a wide range of website suffixes to be used by you. So instead of the usual .com, why not try .cafe if you have your own coffee shop? A unique TLD is a great way to give your brand a stronger identity and really stand out. Check out the full list of latest TLD releases from Domaincheck and see what you can come up with, we'd love to hear your ideas!

We're a sociable bunch over here at Zebra and we'd love to have a chat and hear your ideas if you need some advice. Give us a call on 0191 261 2252 or come and say hello on Twitter @the_zebras!

Source : articlesbase.com

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