The content marketing domain will be now focusing more on its strategies for the upcoming year to whet audiences' appetite. These strategies will give more value for money with some cutting edge tools to augment a company's strategic approach to attract and retain profitable customer action. This is an expected change as social Media platforms like Facebook are coming up with new 'user friendly' algorithm changes, which have brought up lot of concerns for content marketers as these algorithms have put limitations to the organic reach of their content. This has pushed them towards an extravagant option of promoting their content through paid reach (because except the business' loyal user base and the referrals garnered through likes, comments and share, no other user could 'organically' discover the businesses' content).
In reciprocation, businesses are coming up with their own content libraries (a virtual place, where marketers can stock and put in order the unique content ranging from images to video files to file templates). For them it is more viable option than reprocessing the old content repeatedly or sponsoring the staging posts. Bigger brands are retracing their steps towards owned content (i.e. targeting the existing customers and having a complete control over their blogs, corporate websites, social media presence through Instagram, twitter and you tube channels). It has splurged up the trend of content production by 15 % this year and more likely, majority of businesses will be crunching some numbers to fuel up the content marketing budget for the upcoming year.
Here are few tools which will prevent you from going off the wrong foot with next content marketing strategy -
- Kapost
An online marketing platform which helps a business to be at the helm of its content marketing strategies. It empowers the marketers to generate more leads and traffic with more content. This single platform can help you in brainstorming over content ideas, organizing the whole content production process with an analytical report at the end of the day.
- Marketing.ai
With marketing.ai, you can create your own framework to strategize the marketing and generating great content by chopping off the unnecessary content clutter. It is a collaborative platform that organizes and provides with all important tools that a business may need to execute the content marketing strategy.
- Storify
Storify produces an all-in-one search experience for a business by coupling varied social media platforms which will match the companies' preference. It allows a company to flock together social-media mentions around any specific topic. Further, it will help in generating the unique social media friendly content weaved around those mentions.
Another sterling trend which has entered the realm of content marketing is Facebook's Instant Articles. However, responses from the expert marketers will roll out in coming months as the platform is still in its infancy. But having a platform where content publishers will have a control over the content and brand experience is really exciting.
These radical changes and interactive elements (like tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions in FB's instant article) are constituting the focal part of the content and adding a new dimension to the content marketing strategies, which marketers must cash in on. For more info visit - http://www.clixlogix.com/
Source : articlesbase.com
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