Why Don't Your Twitter Followers Engage With You?

Do you ever get the feeling that your Twitter following is less-than enthusiastic? If you don't see a lot of interaction with tweets you post online, there is a good chance that you are not doing it right. Many brands face the same problem every day and wonder what they can do to improve engagement. Once you identify the problem (and it's probably a common one and easy to fix), it is easy to make the changes needed to see more interaction with your followers.

Twitter is not really a selling tool, so if you were expecting it to be a place to showcase your merchandise and boost sales you will be disappointed.

Twitter is a tool that you should be using to build your brand awareness and strengthen the relationship you have with your fans. When you use it as it was meant to be, the social network can help grow your business and draw in new customers.

Here are some of the most common mistakes that marketers make when they use Twitter and what you can do to avoid those mistakes in the future:

You are not providing value

There are millions of Twitter users out there and many of them see very little engagement with the things they tweet. Why? Because their audience doesn't see any value in those tweets.

Think of the people you follow on Twitter. If you are going to retweet or reply or favorite something they post, it has to be something that you find interesting or important, right? In order to get people to engage with your tweets, you have to give them something worth engaging with.

You are not asking for a response

Are you just putting out simple statements on Twitter? Unless that statement is something that really stirs the pot because it is controversial in nature, you are not likely to get a lot of responses from your audience.

Ask questions instead. Look at what topics are trending and use them to create tweets that are more likely to generate a response. Find a topic that is relevant to your industry and ask your followers what they think.

Your tweets are all over the place

People are following you on Twitter for a reason. They look at your bio to get an idea of who you are and what you do and it gives them an idea of what to expect from your tweets.

When you start going off track from what you represent to your followers, that is when they start wandering away. Sure, you might be excited that your team made it to the playoffs, but if you tweet about sports out of nowhere (and your focus has been solely about knitting techniques and yarn sales), it might throw off a large part of your following.

Don't be afraid to tweet about the things that matter to you, but doing it too often can send mixed signals to your audience. You want them to feel confident that you will be tweeting about the things they want to see, not spouting random tidbits throughout the day.

You are not engaging with your followers

You get back what you put in. If you want to see your audience interacting with you more on social media, then you need to be equally engaged.

Make sure you reply to tweets that mention your brand. Retweet the things that relate to your industry. Favorite some of your followers tweets. Show them that you are ready to interact with your audience and they will be more eager to do the same.

You are forgetting the images

Social media is a visual platform. People do not just want to read the things you have to say. They want to see things too. Find compelling images to use with your tweets and you will see an increase in interaction.

Twitter streams can become so congested with words that it is nice to break it up with a bright, colorful image. Using the right picture in your tweet can make it leap off the screen and draw your reader in.

These are all common mistakes that social media marketers make on Twitter, but they are easy enough to fix.

Have you been guilty of any of these on Twitter?

Source : articlesbase.com