Top 6 Common Mistakes in E-Commerce Design

While designing shopping cart you may face tons of mistakes like any other online retailers make every day but most of them are easy to fix. Avoiding them will improve your user experience.

Below we will present some common mistakes that ecommerce sites make-

1. A lack of detailed product information

If a customer found your product description to be completely lacking, it will leave them in state of doubt which affects the sale of your products and make a negative image about the brand. Providing all the details related to the products like size, color, material type, fabric used, size chart, weight, comments about the brand etc will make a good impact on customers and help them to choose accordingly.

2. Hiding Contact Information

By providing the valid contact details you are assuring the customers that they are dealing with a reputed company and if they have any problem in future someone is there whom they can able to talk with and get the help. You must include a contact form in your website which consist an email id, phone no. to gain customers trust.

3. A Long or Confusing Checkout Process

This is one of the most critical aspect of an ecommerce site, make it simple for your customers to hand over their credit card information while placing an order. Create an ideal checkout process that includes a single page and try to make it as quick and easy to fill out as possible.OR you can hire a web development agency who can find an easy, fresh and inventive solutions to all your e-commerce needs and execute your Online Shop your way.

4. Requiring an Account to Order

Don't force customers to sign up for an account before placing an order as it looks like a hurdle for them. Instead of this, look for a suitable option like save your account information for further order, check your order status, your saved items, credit points etc. 

5. An Inadequate Site Search Engine

Your need to include a search feature on your website so that it will help customers to easily search any item on the same site instead of customizing their search result. It can be done by using appropriate keywords for a particular item and after that can be able to refine their results further based on certain criteria like price-range, size, color, brand etc. 

6. Poor customer Service

If a customer is experiencing some problem and want to contact with an e-store then there should be an option for them to contact with a concern person who is handling or dealing with all these kind of issues.

Conclusion

Above all, you may face some other mistakes like Not Including Store Policies, Not Putting Focus on the Products, Confusing Navigation, Lack of Payment Options, and a Poor Shopping Cart Design. Keep in mind, planning an ecommerce website design will not work unless you avoid or fix these mistakes as soon as possible 

 

Source : articlesbase.com