The Marketing Concept

   Marketing derives from the verb "market" and it dates from 1560, but the business meaning "process of moving goods from producer to consumer with emphasis on advertising and sales", is attested by 1897.

The idea of marketing can be understood in many ways. It can be a human activity focused on meeting the ever-changing needs, or marketing can be a set of obligations and responsibilities which have the purpose of organizing connections and conversions between an enterprise and its attendance.

To give a definition for marketing became a very difficult matter. Most of tyroes believe it is all about different ways of selling a product and mass publicity. After consulting the textbooks it gets more confusing while definitions are too long, and some authors present the aims of marketing in various manners.

The definition "Marketing is the appliance of all techniques that can manage the flow of goods and services reaching the consumer" indicates an economical vision based on the offer, while "Marketing is to identify the needs of consumers for creating the proper product, which makes the sale easier" makes the consumer and his needs important. On the other hand "Marketing is to conquer cost-effective markets using scientific methods" refers to a well thought-out attack plan with sophisticated techniques against the opponent and the main goal is achieving profitability.The American Marketing Association Board of Directors approved in July 2013 the following definition: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".

The promotion of this concept means firstly accepting the idea of ​​targeting the company's activity of market orientation and the consumption needs.The strategies consist in the ability of reunite harmoniously economic, technological and human resources in economic organization, in order to achieve the best results. First of all, the first stage should be market study in order to guide product creation. For more information about the whole process, Neovora provides very useful tips. Marketing is inseparable from market and costumer orientation because it was created to get to know the consumer and costumer needs. The understanding of this concept can be easier when including product/market couple, the connections that are linking the product to its market.

To sum up, marketing is an outlook of concrete practical activities, a manner of administrating the economical activities and directing them to a precise purpose.

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