The smartphone revolution is fueling the need for new marketing skills for Internet-based business. Among Internet marketing strategies, permission marketing is the most cost-effective way to market a product or service. Permission marketing starts with getting an email address of willing customers for a specific product. Then you can send follow up emails free of cost. To do any serious affiliate marketing or Internet marketing, you have to be an expert in opt-in list creation.
Several factors are involved in building a great opt-in list. Use minimum resources to offer competitive advantages to customers. Optimized marketing path is like a profitable conversion funnel for both marketers and customers. Let us take a look at some important considerations.
Products and Service Considerations
Only offer great products and services. One time visitors do not help to build a great business. Profit starts with returning visitors. It will only happen if your product or service is great for users.
Word of mouth and recommendations are becoming more important these days.
Page Design Considerations
- The page should be lightweight and easy to load. Search engines also prefer fast loading pages.
- Either design a separate page for mobile users or accommodate them in page design.
- The homepage is of special importance. Many people either land on the homepage or visit homepage after landing on sub-pages.
- Carefully write your content, description, navigation and links.
- Design your page for end users and not programmers or tech savvy users. Graphics is great until overused.
Sign-Up Form Considerations
Several form types are available according to design, placement, popup style and show time.
Sign-up form placement is also important. Some prefer it at the end of content. Few experts use popup form. Others show it immediately. You may show it at the time of exit or after 20 seconds or so of reading.
- Create simple sign-up forms. Simply ask for a working email address with a short username. You can skip the user name to make it easier for users.
- Privacy Policy and no-spam affirmation should be available on the form.
- You should offer Instant reward for signing up.
List Protection Considerations
Post to list carefully. A well-known web-hosting company auto deducted their next hosting bill prematurely due to some error. They billed thousands of customers instantly, and most of them became very frustrated. Many customers took this as cheating. After all, they trusted them with their credit cards. Although they refunded within 48 hours, some customers got over limit penalties from banks. Some customers found them not trustable and packed up their baggage to other hosting companies. It takes time to build trust, but one bad move can ruin years of trust buildup.
Keep your list private. Never share or exchange your list with others. If they spam your customers, they might unsubscribe you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
I hope these points will help you build a great opt-in list to drive traffic and profits. Join our Online Business Training to make your business more and more profitable
Source : articlesbase.com
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