Many app developers take advantage of the mobile marketplace when launching their new mobile brand. This is a great place to start. But to gain even more exposure and increase mobile app downloads, new app brands should extend their focus to social media to engage with their audience. After all, social media is where you'll find individuals who are already using mobile apps and games.
Take Game of Thrones or Uber as an example. These brands take advantage of social media to benefit from mobile advertising. The personal approach they offer enables them to maximize mobile app downloads and improve their mobile app usage statistics.
Are you looking for the best mobile customer engagement platforms to improve social engagement? We suggest you begin with these four social media giants.
1. Instagram
Though Instagram followed the coattails of social media giant Facebook (and was bought by Facebook a few years ago), Instagram quickly became the most engaged social media channel in the world. Twitter and Facebook are no matches to the number of likes and comments users generate each day.
With Instagram, you now have the ability to share gameplay videos, user reviews, app screenshots, inside peaks to behind the scenes work, and much more. No other platform offers the opportunity to put your name and brand in front of an interested audience for free. That alone should be encouragement enough to use this platform to share your content!
Want to take it a step further? Now Instagram offers ad opportunities to promote products and services within the Instagram community. Mobile app downloads are made possible when users click through your ad to download your game or mobile app. Ads can contain an image or video operated through Facebook's power editor.
2. Facebook
Though Instagram boasts high engagement, Facebook still ranks as the number one social media brand where content reigns as king. Companies are encouraged to post consistently but visibility can be fleeting thanks to its transformation into an advertising pool in recent years. Visibility comes at a price, so it's imperative you understand from the beginning whether brand awareness, social reach, or mobile app downloads are most important to you. Once you have your answer, you'll be better prepared to select their click to site advertising options or page promotions to increase likes and downloads.
If your budget is limited, you may automatically lean towards "more mobile app downloads." The best part about Facebook ads is you can target them to your audience based on age, gender, location, interests, and more. Facebook even offers detailed analytics to measure the success of your ad in terms of clicks, page likes, and downloads. Facebook is the social media giant that's a no-brainer choice for app promotion and branding.
3. Twitter
Twitter leads the pack as a customer service platform for tech companies. Customers can get answers fast and real-time as companies take advantage of the platform to connect with their audience, discuss concerns, and answer product questions.
Twitter requires more posts and updates than its counterpart Facebook because of its fast scrolling news feed. Mobile app companies should aim for 4-8 tweets a day along with responses to customer questions to stay in the game. Don't forget to show your followers you care by thanking them and favoriting or retweeting raving fans who talk about your brand.
4. LinkedIn
LinkedIn isn't just a digital resume anymore. This platform is elevating itself to join the others as a digital advertising mecca. With LinkedIn ads, you can choose pay per click or impressions with control of the ad term length at a budget that works for you. For example, if you're marketing a video game, use LinkedIn for visibility to reach game developers or like-minded individuals. A connection and personal message increase visibility so your brand is noticed and shared amongst others in the industry.
Regardless of the mobile customer engagement platform you use, make it a priority to market to tech-savvy consumers. Design user-friendly ads to increase mobile app downloads. As new users become engaged, you'll boost your mobile app usage statistics the natural way.
Source : articlesbase.com
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