What Is The Online Marketing Agency Planning To Do In 2016?

 

With the New Year just round the corner, the pressure is on the online marketing agency to come out with something that will really have users re-interested in the product that is being promoted or the service being pitched to them. What are they up to? Is there a new strategy in place? Is there something new to try out? Or will old stuff be resorted to, but with a new approach?

Email marketing and social media marketing are still very much in practice and the benefits are many. So it is not that they will be discarded overnight for something new to come in and take their place. But they will be used judiciously and there might just be a mix of everything.

So if email marketing and social media marketing were to be used in tandem, how would it benefit the product/service?1. Emails are low cost. There are no printing or postage costs. So it will not be ruled out completely.2. Emails are sent only to those who have signed up for the service. This ensures nothing get shoved into somebody's throat.3. Emails are sent to only that strata of customers who meet business criteria.4. Emails are call-to-action. There are not too many modes of communication as effective as emails.5. Emails are easy to create. You do not need a team of authors to write an email. Simply English, the ability to professionally draft and edit well should do.6. Emails can be tracked. Click-through and conversion rates are measurable.7. Emails are easy to share.8. Emails help you go global.9. Emails are what you resort to during urgencies.10. Emails provide certain return on investment.

If emails had the benefits mentioned above, social media has its own mentioned below. There is no way the online marketing agency will let go of these.

1. Marketing on social media helps build a brand to the greatest possible extent.2. Brands get to enjoy better loyalty through social media. Those promoting on social media are likely to inspire more customers than those not promoting.3. On social media, you continuously have access to new customers, old customers and recent customers. So you have more opportunities to convert.4. Chances of higher conversions are higher in the real sense. You get to show your human side by marketing on social media.5. Your brand enjoys higher authority on social media, through all the word of mouth publicity.6. There is more inbound traffic.7. Marketing on social media is not that expensive.8. Search engine rankings are certain to shoot up.9. Potential customers have fun knowing you on social media. They want to talk, argue, rant, etc. They like being engaged.10. You begin to understand customer behavior better. This includes their likes, dislikes etc. Segment what you post and see what works best.

Source : articlesbase.com