The changing technological trends in the world today require businesses to keep themselves constantly updated. Even for marketing now organisations use the internet to connect with numerous people. Internet in this day and age is not only limited to our PC's and laptops, but can also be accessed through smart phones. But with the varied screen sizes of different devices, not all websites are able to perform effectively in them. This is where a responsive website design comes in.
What is a responsive website?
A responsive website design is a method of web designing. Through this method a company's website provides optimum navigation and user interaction along with easy scrolling and orientation, according to the type of device and the screen size. This means that whether it is a PC or even a smart phone a website will give the same ease of usage in any of these devices. Such a design can be very advantageous to a business which is looking to maintain a respectable online image.
Even though both are meant for smaller screen sizes but a responsive website is very different from mobile website. A mobile site is a website which is separately created for viewing on mobile devices, thus the 'm' prefix to their name, whereas, a responsive website is the same website you see on the computer, but which adjusts its contents according to the size and orientation of the screen, if viewed on a smaller screen. If a company has a mobile website then it has to manage two webpages, but in a responsive design there is only one site to maintain.
Why Businesses need a responsive website?
With increasing people using internet services it has become essential for every company to have a respectable web presence. This means that not only should a company advertise well online but also present more user friendly web sites. According to statistics almost 70% of the people use mobile phones to access the internet. This means that creating a mobile friendly webpage has become a requisite for companies.
Today companies have both the options, whether to create a separate domain for a mobile site or keep the same domain and make changes to the coding of their original website for a responsive design.
When considering which type of website design to choose it is important to know that one of the most popular search engines in the world, i.e. Google has backed a responsive website design as being a more useful method. Google stated that such a website is very beneficial for garnering better ranks in their search results. This proves that a responsive website is way more beneficial as compared to a mobile version.
There are various companies present today, which provide responsive website design services. Business owners should research comprehensively before hiring a company for such services. A responsive website design company should be well aware of the changing market trends and thus provide designs that are well-suited for any type of screens. Through testing such companies should ensure that the responsive websites perform well on any type of device and browsers. With competent services for such websites designs a business can not only connect better with people but in doing so can even increase its customer base.
Source : articlesbase.com
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