Short and simple, classified advertisements are typical to the newspaper, though now also visible online. They are charged by the line and according to the space they occupy on a newspaper. While there are pages dedicated to classified advertising on usual newspapers, there are also exclusive newspapers dedicated to classified ads. The Times of India classifieds is one of the most popular classified columns of the country. Here are some advantages of classified advertising:
- Though apparently expensive, classified ads are much cheaper as compared to television or radio ads. They also save a lot of time as you don't have to record or shoot as in the case of the others. It is a one-time investment and you can expect results for weeks. The shelf life that newspapers have can give you this advantage while a radio or television ad, unless repeated rigorously, might soon be forgotten.
- Classified ads can share the information in a simple language in just a few words which can create the effect that the advertiser wants. At Book My Advertisement, we help you to formulate the most effective classified ads. Create an effective Times of India classified ad with the help of our experts who will tell you exactly how to coin a good advertisement, what words to use and which ones to avoid and at the same time, how to avoid spending unnecessarily by creating a long ad.
- Classifieds let you choose a section in which you want to place. So the possibility of reaching out to the target audience is more. For example, if someone has a property to sell, he or she should place it under the 'properties' section, thus narrowing down the very number of readers since this section will be read by those who are looking to rent or buy property.
- Access is more in case of newspaper classified advertising. For example, if someone is in need of a tutor, he or she is more likely to check the Times of India classifieds than keep listening to the radio or watching television to find out about tutorials. Newspapers are usually stored for a certain period of time, say about a month, before they are discarded and a reader might return to the classified ads page anytime in between this period.
The other major advantage of classified advertising is its opportunity to directly contact the advertiser. So, if someone sees a Times of India classified ad for a job opening, he or she can directly get in touch with the company looking for applicants either through the email id or contact number or address provided. This adds a certain level of trust to the entire deal too and places the respondent in an equal if not upper position as the advertiser. They feel they are responding only because they want and are not being forced fed like in the case of television advertising.
Source : articlesbase.com
0 comments:
Post a Comment