If you are your own boss, then you are always focused on growing your business and increasing the turnover rate of your company. One of the best ways to do is to expand your company but spinning off a subsidiary unit or establishing that new branch or store.
While on paper, your growth chart is moving up north, but has your company's sales also improved during this upward transition? In most cases, during expansion, your sales get affected as you are stretching your man power and financial resources.
So, while you are concentrating on your new venture, you must not forget your existing business. Your first company or store created a goodwill and made you popular, so the success of your new project still rides on your original business. Now, the only way you can stay focused on your new project without having to worry about your existing business is by hiring a mystery shopper.
A mystery shopper from one of the reputed mystery shopping companies can give you a ground report of the performance of your first company. The mystery shopper will be eyes and ears so that you will be able to plug-in any gaps or devise a strategy to keep your resources working in a streamlined manner. Therefore, you need to choose your mystery shopper from an established mystery shopping companies. A mystery shopper will send you the following things
Status Report
Mystery shopping companies hire smart individuals who are good at being unnoticed but sharp with their observations, so that they can recall quickly and make their notes.
A mystery shopper will visit your shop as a customer and make observations based on the customer service he or she gets at your shop. You can also as the mystery shopper to pose as an irate vendor and scrutinise the attitude and treatment he receives in terms of client support from your company.
The mystery shopper will send the status report which will include his findings and observations to you periodically. You can make informed decisions based on this status report.
Scope of Improvement
Some mystery shopping companies will advise you to allow the mystery shopper to pose a high maintenance customer. In this way, the mystery shopper can go beyond the basic of noticing customer behaviour to actually the quality of the products.
This way, if the mystery shopper feels there is a better way to deal with the product presentation or enable better service support, the they can mention in it their report. As a result, you will be able to draw up an improved strategy to enhance your products which may increase your sales.
Repairing Bad Strategies
Customers are ready to pay for good products and become loyal when you have the correct return policies and smart customer feedback system. If the mystery shopper notices any loophole in your service or product return policy, he or she will also suggest ways to improve it by talking to another customer and getting a feel of their thoughts.
You can benefit by this as you can rectify the damage and ensure that your customers return to your shop or do business with you again.
Source : articlesbase.com
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