Is digital marketing all about social media?

 The terms digital marketing and social media has been interwoven together in a manner that they appear to be utilized reciprocally. Most of us think that by promoting on social media they are using digital media, but this not totally true.  In a more extensive prospect, these are two unique ideas in which social media is a part of the digital media umbrella and as there are numerous more segments that make up digital marketing. Let us perceive how the two differs and what part do they play in promoting the business.

What is digital marketing?

 

Digital marketing is in fact characterized as building awareness and promoting a brand or product utilizing all accessible digital channels. Digital marketing goes past the Internet and tries to contact individuals in the offline world. The significant parts of digital marketing are:

Web Marketing – The Web, Search engine optimization, Smartphone, Mobile applications market like play store, Google play, apple store, and so forth, email promoting, online banner publicizing and Social Media.Non-Internet digital media– Television, Radio, SMS, digital billboards.

What is social media?

This term has developed in the business sector in the late years and has opened new channels to the digital marketing. The achievement of social media can be figured by the way that it has given the new importance of socializing, shopping, interfacing, and has changed the way we think also.

Social media is the term we use to depict stages that unite individuals for the trading of data. The most prominent social media platforms are Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube.

Digital marketing VS Social media

If we need to think about both the terms next to each other then we can finish up on the accompanying contrasts

• Digital media is a marketing strategy as a whole while social media is a part of digital marketing strategy.
• Social media focuses on specific group of people who have common interest while Digital media focuses on all the target audience who respond according to their interest 
• Social media is about online individuals while digital marketing concentrates on offline world as well online.
• Social media needs platforms such as Facebook, twitter though digital marketing needs channel like mobile ads, billboards, TV and so forth.
• Social media is subject to content strategy. You require a content to post on online networking, whereas, digital marketing reliesupon banners for promotion.
• What creates more effect in the business sector digital marketing or social media?

It relies on upon the sort of brand, products or services you need to promote. There are situations where different types of digital media will be more suitable to spread awareness than social networking. Social networking is an absolute necessity for the product, brand or service that has a wide group of audience. It is vital to know the difference between the distinctive promoting tools with the goal that you can choose the most suitable devices to use in your campaigns. 

Source : articlesbase.com