Black Hat SEO Evils

Black-hat SEO is an approach that is followed by many businesses to get higher rank in the SEO market by violating the Google Webmaster terms of services. But once Google Team has examined this rule violation then there may be a chance for this business/blog to be eliminated from the index of Google. This removal will destroy the whole business. So it's better to only follow white-hat SEO which will help you to get higher rank in the target market without violating the rules of Google Webmaster Guidelines.

Some factors that cause black-hat SEO evils should be avoided and kept in mind in order to be successful in professional world of SEO are given below:

Don't apply Cloaking:

When visitors and search engines click a link for searching their desired keyword information and this will show different contents/data or take them at different pages instead of providing their desired keyword information. It is also known as cloaking in SEO. This black-hat strategy will not only drop your ranking in the competitive market of SEO and you will also be completely removed from the Google index. Therefore, you should always provide right contents/information about the keyword being searched.

Don't use duplicate contents:

Avoid using duplicate contents and always use unique contents. If you will use duplicate contents at your websites/blog then all this will be wasted. Because Google will only display the unique contents and discard the duplicate data. So, if you want to get higher rank in the target market then must use unique and real data to display at your sites.

Don't use keyword stuffing:

A website/blog having too much repeated keywords (keyword stuffing) i.e., same keyword after every one or more line will make this site very cheap. This black-hat tactic will bored your search engines/visitors and will also decrease the traffic of visitors to your site. That's why, always use 2-3 percent keyword density of each keyword at your site.           

Don't use Meta tag stuffing:

As Meta tag description doesn't plays role to get higher rank but it is an important part of your website for indexing by Google at right place. Using too much repeated keywords in meta tag description will bored your visitors and your site may also drop your position in Google index due to these irrelevant contents.

Don't use paid links:

Another black-hat SEO tactic is to buy external links instead of using naturally made links by their own. Links play an important role at your site to get higher rank but using these paid links will drop you site's rank in the competitive world of SEO. Therefore always try to use naturally made links at your sites to be successful in your business.

Don't use low quality contents/data:

Using low quality contents is also a black-hat technique. Their only purpose is to make money and get higher rank instead of providing search engines and visitors with relevant and real data. So, you should need to provide high quality contents at your website/blog to traffic it with visitors.

 

 

Source : articlesbase.com